How RocketJuice works with Meta

What we do with a brand's Meta account, in plain language.

Where this stands today

Partnership ads are not switched on yet. Meta is still reviewing RocketJuice’s access to the two branded-content permissions the creator-approval step depends on, so the six steps below describe the configuration under review — not what a brand gets the moment it connects today.

Until those permissions are granted, RocketJuice runs in brand-voice mode: the ad carries the creator’s video but runs from your own Page, in your own name, with no “Paid partnership” label and no creator handle on it. We ask their Instagram account for nothing in that mode, so the second and fifth steps below — their approval, and the automatic pause when they take it back — do not run at all. Everything else holds exactly as described: you connect your own account, we place the ad in your own ad account and it is created paused, and we read only that ad’s results.

When Meta grants the two permissions, new pushes become partnership ads and both of those steps switch on. No ad we place before then carries a creator’s name.

Your brand connects its own Meta account

You sign in with Facebook and choose which of your own ad account, Page, Instagram account and conversions dataset RocketJuice may work with. We read their names and IDs so you don't have to paste them by hand. You can disconnect at any time.

The creator approves the partnership in their own Instagram account

Before any ad can run, the creator you are working with approves the branded-content partnership themselves, from inside their own account on Instagram. We cannot do this for them, and we never try to.

You approve a video, and we place it in your own ad account

Once you approve a creator's video, RocketJuice places it as a partnership ad in your own connected ad account. It is created paused: nothing runs, and nothing spends, until you turn it on yourself.

We read that ad's results, so what you owe reflects what the video actually sold

We read that ad's results — what it spent, and the purchases it drove — from your own ad account, so the commission you owe the creator is based on what their video actually sold, not an estimate. We read nothing else from it.

If they take that permission back, we pause the ad automatically

A creator can withdraw a branded-content partnership at any time. The moment they do, RocketJuice pauses the ad it placed on their behalf — no one has to remember to do it by hand.

What we never do

We never post or message as you, never read your Page's content beyond what running the partnership requires, never use one brand's data for another, and never sell data. Your data — the asset ids, the ad results, the permission records and the videos you approve — is stored in the EU, in Google Cloud's Frankfurt region. The credentials that let us work with your Meta account are held in Google Secret Manager, never in our database and never in a browser.

Data we store

Connected asset ids (ad account, Page, Instagram account and conversions dataset), ad performance metrics, branded-content permission records, and the ad videos you upload. See how to delete this data.